A Guide to Server-Side Tracking: Boost Your Data Accuracy and Privacy
A Guide to Server-Side Tracking: Boost Your Data Accuracy and Privacy
July 3, 2023
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In today’s digital landscape, accurate data tracking is crucial for optimizing marketing campaigns and making informed business decisions. However, with increasing data privacy concerns, such as GDPR, CCPA, and iOS 14 updates, businesses face challenges in gathering accurate data using traditional client-side tracking methods. This is where server-side tracking comes in.
In this blog, we’ll explore what server-side tracking is, why it’s essential for your business, and how you can set it up to ensure better data accuracy and privacy compliance.
What is Server-Side Tracking?
Server-side tracking is a method of collecting data from a user’s interaction with your website or app by processing it through your server rather than directly from the user’s browser (client-side). Unlike client-side tracking, where data is sent directly to third-party services (e.g., Google Analytics, Facebook Pixel) from the browser, server-side tracking sends data from your server to the tracking platforms.
What is Server-Side Tracking?
With client-side tracking, data is sent from the user’s browser through JavaScript tags (like Google Analytics or Facebook Pixel), but this can be blocked by browser restrictions, ad blockers, or privacy settings like iOS 14’s App Tracking Transparency. Server-side tracking, on the other hand, is less vulnerable to these issues because the data is processed on your server before being sent to third-party services.
Without data, you’re just another person with an opinion. Data is the cornerstone of progress, guiding every decision, every strategy, and every campaign. Accurate tracking, especially through methods like server-side tracking, transforms uncertainty into opportunity, enabling businesses to act with precision and confidence.
- W. Edwards Deming
With client-side tracking, data is sent from the user’s browser through JavaScript tags (like Google Analytics or Facebook Pixel), but this can be blocked by browser restrictions, ad blockers, or privacy settings like iOS 14’s App Tracking Transparency. Server-side tracking, on the other hand, is less vulnerable to these issues because the data is processed on your server before being sent to third-party services.
Why is Server-Side Tracking Important for Your Business?
- Improved Data Accuracy
- Enhanced Privacy Compliance
- Better Performance
Conclusion
Server-side tracking offers a powerful solution to overcome the limitations of traditional client-side tracking, providing more accurate data and improved privacy compliance. By setting up server-side tracking, businesses can ensure that their marketing campaigns are well-informed, optimized, and fully compliant with modern privacy regulations.
If you’re ready to implement server-side tracking for your business and want expert assistance, contact us today for a free consultation!
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